Hi, I'm Aaliyah.

I'm a beauty and fashion expert and NYC it girl.
My drive and passion for beauty & fashion comes from being myself.
As a young girl, I always dreamed of being exactly
where I am today. Dominating the fashion/beauty industry, being a CEO of karen And Rita Jewelry, and chasing my dreams and letting everything else chase me. I started my Youtube channel in almost ten years ago and have grown my audience who I call the army organicly, while navigating my way through Life & love in NYC.
With power, beauty and knowledge, I share the Up's and downs as a super influencer, a CEO, beauty fanatic and overall human.
I enjoy sharing my thoughts, personal style and giving advice on love, life and fashion.

love

"one of the first influencers on social media"

"share pieces of my world with you"

3 things I bet you

knew

about me...

never

1.

3.

2.

I used to have dreams of being a veterinarian but didn't go after that dream because I get too emotional around hurt animals.

I only wear press on nails. Even toe nails. Honestly, doing your own nails at home is much more peaceful & fun than sitting in a chair for hours. Introvert much? hehe

I cut my eyebrows off at twelve years old. I was so into beauty as a kid, that I wanted my eyebrows done like I had seen my mother get and decided to go home, take the scissors to my face, and i snipped away every single hair there was. I was already so obsessed with being and looking flawless at such a young age.
Looking back on this memory, i can now confirm that I did not choose this beauty/makeup life, THIS LIFE CHOSE ME!